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Syllabi for Business, Marketing and Finance
Learn about the Business, Marketing and Finance Career Cluster
Course Catalog
Entrepreneurship Capstone
Entrepreneurship Capstone is where your idea becomes a startup. This immersive incubator experience gives students the opportunity to build something real from an idea they are passionate about to a product or service they can develop, test, pitch, and launch. Working alongside entrepreneurs, industry experts, and mentors, students will experience the real-world process of starting a business, including branding, marketing, financial planning, customer feedback, pitching to potential funders, and putting their product or service in front of real customers. By the end of the course, students will have built and tested a startup venture while gaining the skills, experience, and professional connections to put their future in motion.
Course Location: Career Tech Center
Prerequisites:
Virtual Business
Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business.
Course Location: Home Campus
Prerequisites: VIRTUAL BUSINESS
Principles of Business, Marketing, and Finance
This introductory course will give students knowledge of private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. They will practice word processing and other technological communication skills as they learn to analyze the sales process and financial management principles, the role that government and the legal system play in business, and the principles of money.
Course Location: Home Campus
Prerequisites: None
Foundations of Business Communication and Technologies (BIM I)
Students will apply technical skills to address business applications of emerging technologies, create word-processing documents, develop spreadsheets, formulate a database, and make an electronic presentation using appropriate software. They will implement personal and interpersonal skills to strengthen individual performance in the workplace and in society and make a successful transition to the workforce and postsecondary education.
Course Location: Home Campus
Prerequisites: None
Money Matters
Students will investigate money management from a personal financial perspective. They will learn to manage their daily finances and will study various methods of achieving short- and long-term goals, such as investing, tax planning, asset allocation, risk management, retirement planning, and estate planning.
Course Location: Home Campus
Prerequisites: None
Accounting I
Students investigate the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. They will learn accounting terminology, the fundamental accounting equation and its application to accounting procedures, and the basic steps in the accounting cycle. This course is strongly recommended for students planning to major in business in college.
Course Location: Home Campus
Prerequisites: Recommended: Principles of Business, Marketing & Finance
Accounting II
#Certification Opportunity: NOCTI Accounting Foundations This course receives a weighted GPA. In this second-year course, emphasis will be placed on partnerships, analysis of financial statements, and managerial and operational accounting. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will also be expected to complete a research paper each semester and a project during the second semester which will be presented in an academic paper.
Course Location: Home Campus
Prerequisites: Accounting I
Business Communication and Technologies (BIM II)
# Certification Opportunity: Microsoft Office Expert Exam Students will develop advanced technical skills and show mastery to an industry standard through success on the Microsoft Office exams. They will develop management and communication skills as they create, interpret, and share items such as tables, charts, and
Course Location: Home Campus
Prerequisites: Foundations of Business Communication and Technologies (BIM I)
Practicum in Business Management and Finance
This capstone course is designed to give students supervised practical application of previously studied knowledge and skills in an arrangement appropriate to the nature and level of experience. Students will demonstrate proper job search procedures, interview techniques, professional dress and appearance, interpersonal skills, and technical skills in their practicum placement locations. Students who wish to take this course must have their own transportation to travel to their practicum site(s). This is a capstone course for students that are completing a coherent sequence of courses within their specific career pathway.
Course Location: Career Tech Center
Prerequisites: Accounting II or Global Business & Virtual Business
Entrepreneurship II
#Certification Opportunity: Entrepreneurship and Small Business (ESB) This course will further develop the student’s entrepreneurial mindset and the skills necessary to become an entrepreneur. Students will take a proactive approach to develop a viable business idea using Design Thinking, the Business Model Canvas, and the North Texas entrepreneurship network . Students will work with area resources and partnerhsips to develop their entrepreneurial skillset and design a strategy to acquire funding and launch their own business. In addition, students may get opportunities throughout the year to enhance their entrepreneurial skillset, including; creating a pop up
Course Location: Career Tech Center
Prerequisites: Entrepreneurship I
Sports and Entertainment Marketing
This course will provide students with an understanding of the business side of the sports and entertainment industries. Students will learn the basics of marketing and develop original and creative ideas for entertainment and sports related businesses such as sponsorships, event marketing and promotions, and endorsement contracts through assignments, projects, computer simulations, and group activities.
Course Location: Home Campus
Prerequisites: Recommended: Principles of Business, Marketing & Finance
Global Business
Students will analyze global trade theories, international monetary systems, trade policies, politics and laws relating to global business, as well as cultural issues, logistics, and international human resource management. Topics will include the International Monetary Fund, exchange rates, the North American Free Trade Agreement, global logistics, global advertising, and data analysis for international market potential.
Course Location: Home Campus
Prerequisites: Business Communication & Technologies
Sports and Entertainment Marketing II
This advanced course is designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. The course also supports career development skills and explores career options.
Course Location: Home Campus
Prerequisites: Sports and Entertainment Mktg
Social Media Marketing
#Certification opportunity: Student Social Media Marketing Certification This course investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy. Students will learn how to manage a successful social media presence for an organization, techniques for gaining customer buy-in to achieve their marketing goals, and how to properly select the platforms to engage consumers and measure the results of these efforts.
Course Location: Home Campus
Prerequisites: Advertising
